Can Promotional Products Decrease Your Marketing Costs?

Promotional products stimulate the purchasing decision of customers, allow building and active maintenance of the brand image on the market and attract loyalty from partners and customers. Ultimately, all of this will contribute to decreasing your marketing costs.

Large-scale marketing campaigns are very expensive – television, print media, radio, billboards, and so on. The advantage of promotional materials is that they are much more affordable and have a very high impact. In addition, if the disadvantage of print, TV or radio advertisements is precisely their perishability, the exposure that companies get through promotional products Denver shops design is in the long-term, being able to reach a wide audience.

Relevant statistical data:

• Almost 85% of consumers say they like to receive promotional materials
• 90% of consumers can recognize a brand even 2 years after receiving personalized promotional material (by comparison, only 50% recognize a brand because they have seen it in the newspaper or in a magazine)
• 60% of consumers pass on promotional products to someone else when they no longer need them
• Over 55% of them keep promotional products between 1 and 4 years

Promotional products can act as a subliminal support for business culture. If you want to promote the sustainability of your goods and services, opt for reusable gifts. If fun and functionality are the values you want to promote, then choose products that are useful for your (potential) consumers.

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