Are Custom Branded Gifts Really Worth It?

trends latest hot popular custom promotional products build brand gifts giveaways

Every year, companies spend large sums on advertising, but the fact that people are assaulted daily with advertisements does not necessarily generate positive responses. Thus, custom promotional products emerged as an alternative advertising tool to help brands in the race for promotion.

Despite the changes caused by the pandemic, the needs of companies to stimulate engagement with the current audience and attract new customers are unchanged. Even though many businesses migrated online, promotional materials remained important advertising methods.

These are personalized items that companies, non-profit organizations, music bands, sports teams, and other organizations commonly use to advertise. They are typically personalized with a logo, name and contact information.

According to the Institute of Advertising, the most popular promotional items are:

  • Custom USBs and chargers
  • Textile articles
  • Drinking containers
  • Custom pens
  • Bags
  • Personalized calendars and diaries
  • Umbrellas
  • Thermoses etc.

More and more companies become aware of the benefits of custom branded gifts, which is why they include them in almost all promotional campaigns. The main reasons why companies use this strategy are the following:

  • Custom branded gifts stimulate customers’ buying decisions
  • They allow the construction and active maintenance of the brand image on the market
  • They attract loyalty from partners and customers
  • They allow you to build a database of potential customers, which contains information about customer needs and their buying/ consuming profile, in order to attract and retain them as loyal customers

The post Are Custom Branded Gifts Really Worth It? appeared first on blog.bantapromo.com.



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