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Showing posts from June, 2022

Trade Show Swag Aiming for the Next Big Promotional Tactic

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If you are considering investing in promotional materials for your business, you already know how valuable this marketing technique can be. Maybe you plan to give away low-cost gift items to potential customers, or maybe even more valuable promotional materials – there are a number of distribution tactics that might work for you. Trade shows, whether online or physical, involve a large number of participants from different areas of activity, so they involve ample opportunities to promote and attract new customers. At the same time, companies will make a favorable impression after offering promotional items. With personalized company swag from Banta Promotions , not only can you get immediate results, but you will also have the opportunity to indirectly promote your brand for a longer period of time, in various contexts, aiming for the next big promotional tactic. Certainly, trade show swag is a successful trend, from several points of view, and the range of solutions you can use ...

The Advantages of Using Corporate Promotional Products Online

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Companies that make a priority from the customer experience with their brand generate profits 60% higher than the competition. This means that the correct approach is to focus on keeping current customers because otherwise it would be 6, 7 times more expensive to persuade new potential customers to buy from you. Additional customer retention, even in small percentages (5-10%), leads to a fairly consistent increase in profit, which can easily exceed 100%. Corporate promotional t-shirts and other products , used online or offline, increase the notoriety, loyalty and exposure of your company. Why should you insist on this option? Studies show that almost 60% of those who receive promotional products remember the brand and the experience they had with it substantially more than advertising in other media, such as television or radio. Another advantage is that more than 75% of those who receive a promotional product keep it and use it for more than six months, the period being extended ...

Are Custom Branded Gifts Really Worth It?

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Every year, companies spend large sums on advertising, but the fact that people are assaulted daily with advertisements does not necessarily generate positive responses. Thus, custom promotional products emerged as an alternative advertising tool to help brands in the race for promotion. Despite the changes caused by the pandemic, the needs of companies to stimulate engagement with the current audience and attract new customers are unchanged. Even though many businesses migrated online, promotional materials remained important advertising methods. These are personalized items that companies, non-profit organizations, music bands, sports teams, and other organizations commonly use to advertise. They are typically personalized with a logo, name and contact information. According to the Institute of Advertising, the most popular promotional items are: Custom USBs and chargers Textile articles Drinking containers Custom pens Bags Personalized calendars and diaries Umbrellas ...

How Much Can You Rely on Company Swag to Promote Your Business

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Company swag can be described as articles used for promotional purposes in marketing communication and usually contain the company logo. If we were to estimate, about half of such promotional items offered by companies are writing instruments, wearable goods, and calendars, in a variety of themes. However, the limit when it comes to company swag is just the creator`s imagination. For instance, other commonly available promotional items include mugs, stress toys, glass or porcelain items, umbrellas, diaries, badges, mouse pads and more. Company swag can be a very efficient solution to promote your business. It’s a relatively inexpensive marketing method because you can find both affordable and effective items that will attract people’s attention and help you gain new customers. These products are offered for free, and most people like to receive free gifts. The behavioral and emotional responses to receiving such gifts certainly outweigh the low costs of the items themselves. With ...